Interchangeable indicating binder



sept. 28, 1926. 1,601,356

R. F. FARTHING INTERCHANGEABLE INDICATING BINDER Filed August 25 y1925 z'sneets-sne'e1 1 sept. 2s', 192e. 1,601,356

` I R; F. FARTHING INTERCHANGEABLE INDICATING BINDER I Filed August 25, 1925 2 Sheets-Sheet 2 obe'fl Tariff/1219 unirse sra'rss reinar orifice.

ROBERT F. FARTHING, OE NASE-INGTON, DESTRICT CIF COLUMBIA.

Application le August 25, 18%5.

rence te a specilie portion of the publication enclosed thereby.

lt has become the common practice provide copies. of current mag `nes anc ot publications in Waiting rooms7 rest and other public places7 and suen publications becei'ne quickly torn and soiled through repeat-ed handling so that it is desirable to provide protecting binder for maintaining the same in the :festpossible Cond'ion. in o"der tint this binder may perform more t; an the enclosing function for the publication l have found able to utilize 'the binder for an advertising purpose and 'directly associate it with the enclosed publication through a page indication upon the binder referring to a corresponding page of the enclosed publication upon which an advertisement appears of the party furnishing either the binder or magazine for public use. v

In order thatvsuch a binder may be ieeatedly used in diiferent issues of the Apubcation it also becomes essential that the page indication be of a changeable character because the advertising matter of one issue may appear upon a different pc ge from that of another issue and this invones the provision of a removable slip so mountedin the binder that it may be readily re- Vplaced by a different slip carrying the proper page number for reference to the issue of the publication to which the binder is applied. By this arrangement the binder becomes directly associated with the en- Yclosed publication and by the indicating means thereon calls attention to the portion of the magazine referred toon the binder Which causes the binder to become a valuable advertising agent in its cooperative relation thus justifying the furnishing of the binder and if desired also of the magazine Without cest to the room or public place Where the magazine is disposed for reading. The invention has for an object to pio vide an improved construction of binder adapted to enclose an associated publication and identify the same, the said binder carrying an interchangeable 'reference to a portion of said publication. Y

Another object of the invention isto provide a binder for an enclosedpublication having a Window oropening therein ,con-

it desirthe Serial No. 52,358.

taining a replaceable slip adapted to be rea-diy removed and replaced by another proper slip referring' to subsequent issue of the publication containing the binder.

A furtherobject of the invention is to provide an advertising device comprising a temporary binder adapted to identify an enclosed publication and provided with an interchangeable page inclination referring to rrespondin'g page of the enclosed publication containing` more full advertisingv announcement of the goods in Which tie party furnishing the binder is interested. n Q lier objects and advantages of the invention Will be hereinafter set forth and the novel features thereof defined by the appended claims.

ln the drawing Y AFigure 1 is a perspective of thebinder applied to a publication;

Figure '2 is a similar view of thepublication partially opened at the page referred to by the binder;

Figure 3 is a. like vievv showing more fully the advertising matter contained upon such Page;

Figure 4 is a section on line 4.-4 of Figure-1 With the binder closed upon thepublication Figure 5 is a detail section Von the line 5-5 of Figure l of the Window in the binder; and Y Figure 6 is a detail perspeetiveof the ieplaceable indicating slip; i

Like reference numerals designate corre-A sponding parts throughout the several iigures of the drawing'.

The invention is applicable to a binder for any` desired class ofpublications and the indication thereon may refer to a portion of the enclosed publication containing an article or other matter of general interest but in the speciiioapplication of the invention here shown it is adapted for advertising purposes and in this form the binder 10 consists of folded leaves adapted to enclose a publication 11 which in the present instance comprises a magazine carrying adwhich the indication 14 refers. rllhis cover is provided with an identifying title 17 for the magazine and may also carry advertising matter 18 directly associated With the page number indicated at 11i.' rllhe cover may also contain a device or symbol as at 19 directing attention to the page indication.

The magazine may be retained Within the binder by any suitable means such as the clip 20, s'hoivn in Figure il, and the Window 12 oi the iront cover of the binder is formed with or ways 2l to r ceive the interchangeable slip 13 as shown in Figure 5. For the purpose oi permitting the removal oli this slip one end thereotl is extended as at 22 and bent upon the inner tace et the binder as indicated in Figure l and by dotted lines in Figure G. rl"his provides a Withdrawal tab by which the slip may b\ conveniently removed and replaced When tlie binder is changed from one issue ot publ cation to another.

The invention provides a protecting binder for the publication and utilizes this binder for a valuable advertising` or indicating purpose through thedirect association ot the page re'terence upon the binder with a corresponding page ot the enclosed publication as it has been tound in practical use: that Where attention is called to a particular page of a magazine or publication the natural inclination of the reader is to 1eter to this page and his attention is called to the desired advertisement which would probably be overlooked unless the reader inspected all ot the numerous advertising pages carried by the usual magazine. The advertising` advantages may be supplemented by the application ot a printed or stamped announccn'ient ci a local'dealer applied to the page containing the advertisement, as indicated at 23.

llfhile the specific construction of the binder has been shown and described, the invention is not confined thereto as it Will be obvious that changes may be made in the announcements contained upon the binder GOV dow' therein, and a page indicating slip inY said Window provided With indicia directly referring lo a corresponding page of the enclosed publication.

An indicating binder containing data identifying an enclosed publication, a Window therein, a page indicating slip in said Window provided with indicia directly re- Jrerring to a corresponding page of the enclosed publication, and a representation upon the binder directing attention to said slip.

Ll. in indicating temporary binder con- Y taining data identifying an enclosedpublication, a Window' in the binder having slide Ways, ano a page indicating slip removably mounted in said Ways and having an eX- tended Withdrawal tab.

5. An advertising device comprising a temporary binder adapted to enclose a publication, and an interchangeable reference carrier engaging the binder and bearing a legend referring to a particular specilic portion, advertising matter oi said publication associated with the binder.

G. The combination oi a Wrapper adapted to detachably receive a publication and indicia carrying means detachably sustained by the Wrapper and referring to a particular specific page of the publication.V

ln testimony whereof i affix my signature.

Bonner r. marinus. 

